HOT, NOT SORRY:  PALMERS PRESENTS SWIMWEAR 2024




Sexy bikini, fashionable swimming costume or breezy beachwear - for every woman, for every body, for every body type and for every taste, Palmers has summer. Of course also for men and all those who simply like to wear cool swim shorts.
The focus of the new swimwear collection is simply ‘summer fun for everyone’. Everyone should feel comfortable in Palmers. The fresh and colourful designs designs emphasise the new positioning of Palmers: putting an end to permanent excuses. There is no such thing as too small, too big, too thin, too fat or too young or too old.
 
Sexy - for women and all those who are not sorry
Summer Swirl, Ocean Waves, Rainbow Sunset, Bora Bora or Tropical Monkey. Even the names of the current Palmers swimwear collection conjure up images and stories that promise a great summer. Trendy patterns, fresh colours and high-quality materials set the trend at Palmers and promise an incomparable wearing comfort and, above all, a perfect appearance. This summer, the Austrian market leader in the premium segment is presenting a collection that has the right favourite piece for every taste.
 
Natural - for men and all those who are not sorry
The Palmers Boardie, the perfect swim shorts, in trendy designs - from eye-catching jungle motifs to timeless stripes and a likeable crab comic. Whatever you like is allowed. The shorts are made from quick-drying, high-quality polyester and elastane fabric and have extra holes for air and water to escape.
So that everyone can concentrate on what's important: feeling comfortable in their own skin.
In all Palmers stores, the teams provide expert advice on styles, colours and patterns and help with the selection. Of course, the entire collection is also available online at palmers.at
 
 
Photos may be reproduced free of charge © Palmers Textil AG
 01- Lea Schimel
 
About Palmers:
The iconic Austrian market leader in the premium segment has been there for women with its lingerie and advice for more than 100 years. In 1915, Ludwig Palmers laid the foundation stone for a company that to this day bases its success on exceptional performance in the areas of product, customer proximity and advice. Palmers is regarded as a driver of innovation with high quality standards in the lingerie sector with 180 locations in Austria. The Palmers brand enjoys an excellent reputation beyond Austria's borders and, thanks to its legendary poster campaigns, an above-average level of brand awareness. Today, Palmers is represented at 240 locations in 16 countries with its own shops, shop-in-shops and franchise areas in Europe. Palmers is constantly setting new accents and standards in communication and product.